Tuesday, April 21, 2009

Recession splurge

Was reading my monthly dose of Details, and i came across this. Thought it quite true and made much sense.

Recession Splurge Reflex, an impulse to treat yourself to the very indulgences that we're all supposed to banish in the name of fiscal austerity.

Whatever it is, it can't be categorized as a necessity, which is exactly why you feel you deserve it. "Over time, Americans have become so accustomed to these small luxuries that we've stopped thinking of them as luxuries.They are now entitlements that we don't feel we should have to live without.

What you buy is no longer just a reflection of what you can buy. It's a narrative gesture about your identity—a public statement about who you are. "The way we express ourselves is through these purchasing decisions," says Anya Kamenetz, the author of Generation Debt. "Everything that you buy is coded to express your values. So if you can't buy the certain type of things that do that, then maybe you feel like you're giving up your values."

"There's a bulimic kind of quality to a lot of people's spending today," Kamenetz says. "People are imposing really Draconian restrictions on themselves, and after a week of bringing your sad little sandwich to work, you're like, 'Oh, fuck this—I'm going out for sushi.'" Especially when you just had to postpone that long-planned week in the Bahamas. Luxuriating in bites and baubles can serve as a psychic stopgap measure when you can't pay for a bathroom renovation.

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